How Automation Helps BPO Companies to Improve Market Share

How Automation Helps BPO Companies to Improve Market Share

RPA is indeed a disruptive technology. It is helping businesses improve their cost-effectiveness, streamline operations, and more. There is a popular misconception RPA is helpful for only a handful of industries. However, it is not the case. As long there is a repetitive, rules-based process, you can deploy an RPA solution in that industry.

RPA is thriving in the business process outsourcing (BPO) industry. BPO refers to outsourcing non-core business functions to third-party service providers. In this article, Agile Managex Technologies will discuss how automation is transforming the BPO industry and how it can help BPO companies to improve their market share.

RPA in the BPO Industry

  1. Enhanced Efficiency and Productivity

Firstly, RPA allows a BPO company to automate repetitive and time-consuming tasks. It means the RPA solution can complete more work in less time. For instance, if a customer service agent takes two minutes to respond to a query, the bot will take less than 30 seconds.

Pup up final

Book a free RPA consultation with us now!

It is how efficient bots are compared to humans. So, RPA improves not only efficiency but also service quality. Customers don’t have to wait long periods to resolve their issues.

The improvement in customer response time will create a positive brand image. It may compel other businesses to outsource their customer service process to your BPO company. After all, everyone understands the importance of customer service.

  1. Higher Data Processing Capacity

RPA helps BPOs process large amounts of data quickly and with 100% accuracy. So, there are no costs of human error with an RPA solution. When clients realise your company can process large amounts of data quickly and without error, they see it as a win-win situation. They can complete more work in a shorter duration, and that too without any errors.

  1. No Impact of Skills or Labour Shortage

Unfortunately, there is a skills or labor shortage across all industries globally. It means that BPO companies cannot accurately complete their clients’ work on time. They may even have to turn down clients due to this problem. With the help of automation, BPO companies can automate numerous processes, thereby removing the need for human resources. It enables BPO companies to take on more work without compromising on work quality or sacrificing the needs of one client.

  1. Cost Savings

With higher productivity and less reliance on human resources, the BPO company can save considerable money. For instance, there are lower staff salaries, no cost of human error, and the bot is performing more work in less time. The BPO company can use this money and invest in the business.

It can increase the marketing budget, which will help it retain existing clients and attract new ones. Alternatively, it can expand operations into a new market or offer new services. Suppose a BPO company only provides call center services currently. With these cost savings, it can expand to offer finance or staffing services.

  1. Scalability

During the pandemic, BPO companies saw an increase in their demand. Unfortunately, the companies could not respond to this demand due to labour and skills shortages. An RPA bot is scalable. If there is an increase in demand, you can program the bot to do more work. If there is less work, you can scale it down. All this without incurring any substantial cost increase.

Conclusion

In conclusion, automation technology transforms the BPO industry and helps it reach new heights. It enables companies to improve their market share and gain a competitive edge. However, RPA is an evolving technology. Therefore, BPO companies must invest considerable resources to ensure their RPA strategy is up to date.

Leave A Comment

Pup up final

Book a free RPA consultation with us now!